Monday, July 19, 2010 

Dear Entrepreneur,     

The advice I give clients is to constantly focus on the “What’s in it for you”— What is in the deal for your customer?

Doing business centered around your clients needs is what will make your business that much more successful. 

You see, the truth is that in business, no one cares about you.  And while I’m sorry if that hurts to hear so clearly, but in business, people want to know what is in it for them, and how they stand to gain and benefit from listening to what you have to say. 

And now, the question you mentally ask yourself as you scan this letter is the following one: 

What Can This Guy Offer Me to Help my Business Succeed?  

I can help your business succeed by opening your eyes to totally new business opportunities, angles, and step by step mentoring to help you gain the knowledge and the clarity you need to get your engines revved up and off the launch pad. 

Question: Are You Aware that You Are Unconsciously Taking Everything you Read on This Page With a Grain of Salt?  

Let me explain something powerful to you.

Whenever you read an promotional material of any kind, be it a sales letter, an advertisement in the newspaper, or a live sales presentation, you are listening to it with your guard up, aware that you are being pitched to, and being skeptical about the truth of the claims being pitched to you- after all, they want your money! 

However, there is tip that I’ll share with you that will help you overcome this problem in your own business: 

Use the Sheer Power of Testimonial Driven Persuasion to Sell!  

Why? Let me explain. 

The reason that customer testimonials work so well in advertising is because the person writing the testimonial (assuming of course, it is legitimate and not some make up phooey) is not the person trying to make the sale. So, when you read the testimonial, you are not as skeptical about the results that you see, because they are independently written and not out there to make money off of you. 

And while there are many other valuable techniques that you need to be aware of in your business… (like how to use the Zeigarnik effect, how to ethically address psychological resistance to buying from you) and the many others that I share with my clients, this is one that you could immediately put to good use in your own business- simply by having your customers do the selling for you. 

Testimonials are the secret sauce that sells product. And the secret sauce to making customers take action and click on the order button, or take the step that you want them to take next?

  

It’s Simple: Offer a Money Back Guarantee!  

The truth is that when you do business with clients that are paying by credit card, they can practically always get their money back if they dispute the charge with their credit card provider. (After all, you don’t have a signed slip when you aren’t doing
business face-to-face.) 

But… when you offer a no-questions-asked, absolute money back guarantee, you reduce the risk of chargebacks, give your customers the ability to trust you, and get them to stop hesitating and start doing business with you! 

Now, dear reader: my question to you:   

What would just ONE idea that could put $500 in your pocket in the next 24 hours be worth to you? Are you willing to invest $175 to hear what I have to advise you on your business? 

Your answer should be “Yes.”  After all; 

·           Your satisfaction is 100% guaranteed; 

·           You take no risk whatsoever, be thrilled or an instant full refund; 

·         My 85+ testimonials from happy clients should say something about the investment of 30 minutes of your time being worthwhile; and

Having been interviewed for prestigious publications such as New York Times, Inc. Magazine, MSN, Consumer’s Digest, and so many more for my expertise should leave you no doubt as to the value that I bring to your business. You should be left with only one burning question: 

Why on Earth is Business and Marketing Expert Issamar Ginzberg Willing to Spend a Half Hour With Me for Such a Low Fee- and Shoulder all the Risk?  

The reason why I'm doing this is because I love to meet entrepreneurs from all over the world, from all different types of businesses- I enjoy the challenge of transferring knowledge gained in specific fields to totally unrelated ones.

But hey... no matter what I say, you might not believe me- after all this is a sales letter, right? 

Your satisfaction is 100% guaranteed, as I take all the risk. 

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